Six Ways To Protect Your Brand.
Conduct regular portfolio reviews Trade marks can be one of a company’s most valuable assets. From time-totime, it’s worth taking a step back and making sure that your portfolio is fit for purpose. The most common pitfall I see is not keeping your trade mark portfolio relevant. Businesses evolve through product or geographical expansion, in that scenario you need to make sure you keep your portfolio up-to-date. Prioritize your spend Businesses should prioritize protecting the